It's so important to not try and be the pied piper of everyone in the flavor of the month book club.
You've learned to write as if we're talking to one person, now you have to market to that same person.
It's so true, that you all feel your book would be perfect for
you have to focus on one segment of the market.
Writing and marketing transformational books crosses and blurs many lines. Just about anyone can learn at least one different thing from any transformational book
Your 'profiled' reader should be pretty clear to you by the time you start your marketing.
You'll know who your ideal reader is.
What kind of lifestyle your ideal reader lives.
What your ideal reader might do for a living, leisure or vacation.
Is that reader a family person, single parent ?
What is it they're looking for in their stage of life ?confidence, validation, inspiration ?
Are they looking to further themself in their career or switch careers ?
Ask yourself, why do they want to buy my book ? And then position your marketing to that
particular individual to help them to find your book.
If your book speaks to parents, look for avenues where parents might be.
Is your book for parents with teens or younger children ?
Be as specific as you possibly can be with your 'marketing voice' to heard by the
people who could benefit the most from your book and the help you are offering them.
Especially the parent group, who have exhausted the methods and failed attempts at modern day parenting, out there actively looking for something, anything. Be sure you're positioned to let them know why you are different and why they should buy your book.
Thanks to D'vorah Lansky and all for the great 30 day Book Marketing Challenge. I hope to keep in contact and continue to be inspired by all of you.
J. R. Baldini
author of the forthcoming book Permission Granted - learning to breathe on planet Earth