Saturday, June 7, 2014

One on one marketing - your ideal reader



It's so important to not try and be the pied piper of everyone in the flavor of the month book club.
You've learned to write as if we're talking to one person, now you have to market to that same person.
It's so true, that you all feel your book would be perfect for
  • A
  • B
  • C
and eventually more and more B, C, D, interest groups will find it, but in the beginning,
you have to focus on one segment of the market.
Writing and marketing transformational books crosses and blurs many lines. Just about anyone can learn at least one different thing from any transformational book
Your 'profiled' reader should be pretty clear to you by the time you start your marketing.
You'll know who your ideal reader is.
What kind of lifestyle your ideal reader lives.
What your ideal reader might do for a living, leisure or vacation.
Is that reader a family person, single parent ?
What is it they're looking for in their stage of life ?confidence, validation, inspiration ?
Are they looking to further themself in their career or switch careers ?

Ask yourself, why do they want to buy my book ? And then position your marketing to that
particular individual to help them to find your book.
If your book speaks to parents, look for avenues where parents might be.
Is your book for parents with teens or younger children ?
Be as specific as you possibly can be with your 'marketing voice' to heard by the
people who could benefit the most from your book and the help you are offering them.
Especially the parent group, who have exhausted the methods and failed attempts at modern day parenting, out there actively looking for something, anything. Be sure you're positioned to let them know why you are different and why they should buy your book.

Thanks to D'vorah Lansky and all for the great 30 day Book Marketing Challenge. I hope to keep in contact and continue to be inspired by all of you.
J. R. Baldini
author of the forthcoming book Permission Granted - learning to breathe on planet Earth


Please visit me on Facebook at HERE

19 comments:

  1. Well, we are inspired by you in return ;-) Thanks for reminding of this important point in so much detail and best of luck with your project!

    ReplyDelete
    Replies
    1. Thank you, Kateryna , so glad you found the Book Marketing Challenge

      Delete
  2. I love your examples of how to get into the mind / lifestyle of our ideal reader. The more we understand who they are, they more we can attract those ideal readers to us. It's also satisfying to know that we are reaching the exact audience who is eager to receive the message we are so passionate about.

    ReplyDelete
    Replies
    1. Thanks for everything Dvorah you've given a wealth of internet knowledge to participants about marketing their books.I will be revisiting some suggestions that I now know I need to look at more closely.

      Delete
  3. I really like your reminder that we've learned to write as if we're talking to one person, now we have to market to that same person. Wishing you great success.

    ReplyDelete
    Replies
    1. Thanks for your comment, Christine Rowe. Wishing you the same.

      Delete
  4. I love your perspective on your ideal market! Great reminder for what I'm about to go through with my own marketing. Thank you for writing this post!

    ReplyDelete
    Replies
    1. Liz, Good to meet you - best J. R.

      Delete
  5. Important points to keep in mind. You've summed it up nicely. You can't find your readers if you don't know who they are.

    ReplyDelete
    Replies
    1. If think it comes down to the old saying ' put yourself in their shoes'...
      what would you look for ? what would get your attention ?

      Delete
  6. Great advice J. R.! I want to focus in more on my target audience rather than trying to reach everyone at once. One life at a time is definitely my motto! All the best to you!

    ReplyDelete
    Replies
    1. Thanks Patti, I've met so many encouraging people in this challenge.

      Delete
  7. Delightful! There are 6 small niches I need to concentrate on and will do that between now and fall when I will concentrate more heavily on the launch of my book. I wish this class had been available 6 months ago because it would have made a huge difference in the process of bringing my book to publication. Congratulations on your upcoming launch and I too hope we meet again on the journey.

    ReplyDelete
    Replies
    1. I always think things are supposed to happen exactly when they do, the reason is eventually revealed. Taking one step forward or one step back & looking outwardly and inward, but pausing and like Eckhardt Tolle writes, 'live in the now', or Permission Granted - learning to breathe on planet Earth... concentrate on your breathing, the best way to totally focus.

      Delete
  8. J.R. Love your book cover. All the best for your upcoming marketing.

    ReplyDelete
    Replies
    1. Hi Shirley
      Good to hear from you again.
      J. R.

      Delete
  9. Hello J.R., Thank you for describing how you focus on your target market and over time your target market expands as more people find your book. Thank you.

    Feel free to sign up for my newsletter. There link in on the homepage of my website and you will receive a free report about realized wealth and well-being. www.jazzyeco.com

    Have a great day.

    ReplyDelete
    Replies
    1. I hope to visit more of the blogs over the next few days.
      Thanks for stopping by,

      Delete
  10. Great summary and focus on finding your target audience. Too often we just focus on getting an audience we miss the idea that our books are best read by a select group in the beginning. Word of mouth from them will be our best form of marketing, we just need to find who they are are treat them right.

    Thanks for writing and reading,

    Sarah Butland
    author of Arm Farm, Brain Tales and Blood Day

    ReplyDelete